There is a bewildering amount of information online about SEO, Social Media, mixed together with techy jargon! SEOhert’s aim is to deliver a complete package of client services to cut through all this noise.
Step One: a baseline assessment would be carried out on your online Local, Organic and Social Media presence.
Step Two: a strategy is discussed and adapted to your individual needs
Step Three: a Design of an SEO Strategy is formalised
Step Four: SEOherts will implement the strategy
Step Five: SEOherts will produce KPIs (Key Proformance Indicators) as agreed in strategy
Step Six: Regular reviews of the strategy will take place based on KPIs
If an online presence is important your business, then you will need to have an SEO Strategy in place. What this is will depend on what your business is. SEOherts is experienced in a wide range of business types. SEOherts has a proven record in producing and implementing highly effective Bespoke SEO Strategies.
In our experience, we’ve discovered that we usually have to ease our clients into the realities of organic web marketing.
They can grasp the groundwork of SEO, user experience and integrating the right keywords.
But when we get into the truth of how much time and effort goes into the actual work of raising their web visibility- that it’s an ongoing process that will require them to generate content and build relationships-we often see some reluctance.
Defining our Terms
Before we get into that, a quick note about said version of content marketing; in general, we understand that content marketing is usually considered different from social media marketing. Content marketing is about drawing attention to the content on your website, social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.
When we work with clients on their web marketing, we tend to blur that line between content and social media marketing. Every strategy we develop includes both. Valuable content-blog posts, infographics, videos, whatever content type aligns with the client’s goal-forms the foundation of any web marketing effort. Once we’ve got the value, we utilize social media to get the word out, engage, build relationships, and ultimately brand awareness. See the bluring?