What does Panda measure?
This piece of content is all about what Panda measures, with particular emphasis on content.
1. GOOD ANSWER?
3. VISUALLY COMPELLING?
4. TOP HEAVY?
Introduction to Panda
Panda is just one part of Google arsenal of algorithms which decide on the rank of individual websites for any given keyword phrase. How this algorithm differs from the others is that its express purpose is to quantify the quality of said website. As quality is so vital to the success of Google it is unsurprising that this particular algorithms opinion is
vital for good ranking!
Why are Press Releases important to your Digital Marketing?
Press releases are viewed on average around 275 times over a 7 day period. Of these, the important views are those of potential Amplifiers i.e. JOURNALISTS. If your copy is a good story with clear content and sharable ideas these are the people you want to attract!
If lucky, your prose may reach approximately 70 journalist within a week. These writers are key to amplifying your content. This is a core part of their job, finding good stories and passing them on.
To attract your Journalist your content needs to be a Good story (state the obvious). Don’t bother with any old content, that’s just yesterdays news! Be original, be up to date, above all be relevant and worth sharing.
If you achieve this you will increase your reach exponentially.
This is the point of a press release, if it doesn’t meet this criteria it’s just yesterdays news.
First step: What’s unique about you?
Take the example of a Public Relations company. Lets call it PR Communications Ltd. This company comprises of a public relations specialists with journalistic backgrounds. In addition the company has strong Social Media expertise. Continue reading
The “old media” model has collapsed under the weight of the “new media” model. Those feeding content into the new model are often as not from the era of the old. This, not surprisingly has required considerable flexibility and courage, not to mention a great deal of stress and confusion within the marketing fraternity.
As with all change, there has to be a settling in period and a consolidation of new and old to come to some level of equilibrium. In the best-case scenario the creativity and skill from the old model combined with the techno savvy can lead to brilliant and visible content which will enhance your marketing efforts.
What can “New Media” learn from “Old Media”?
Marketing content tactics
1. Editorial Calendars
The journalistic tactic of adhering to an editorial calendar has readily been taken up by content marketers. Continue reading
There were many skeptics in the past in respect of social media. Now the jury is in! Marketers and individuals alike applaud the potential of social to gain new followers and promote ideas!
Matt Cutts told the seo community at SMX Advanced 2011 – that the “Google initiative to begin attributing content to original authors” was beginning. Now in 2013 this connection between author and content has evolved and become if anything even more important than it was. Continue reading
5 Steps on How to be Red
This is the second part of a three-part post. My aim is to help you get “Red” or “Clicked” on in SERPs. If you’ve read my previous post on this subject you will know making the analogy of the “Red Jersey” wearing crew members in Star Trek who, you know will get shot – if you manage to get your profile picture up in the SERPs results, you are highly likely to get clicked. Continue reading
Have you been wondering Why? these mug shots are popping up all over local search results?
Ok, granted Rand Fishkin isn’t likely to be the mug, but, you he’s got a face that cheers so I thought I’d add it as the example. We have all seen this profile images appearing – like beacons – in the SERPs pages.