Content and Social Media Marketing Process
Raising web visibility in a high quality sustainable fashion requires a lot of on going strategic effort.
Gaining visibility requires a combination of both content and social media marketing. Continue reading
Overview: Web Equity – owning your digital presence
SEO and SEM have two goals: engage and convert. The social side of the internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.
The many elements of an online presence can build on each and work together. This is an organic process that is best done in a controled environment. Continue reading
SEO has two objectives – to engage the visitor and get that visitor to do something. The internet is buzzing with engagement and can be harnessed by a savvy SEO to increase both engagement and visitor activity.
Todays internet comprises of social, onpage content and addresses as well as the data and spiders running between the three! It’s like a huge 4 dimensional digital puzzle. The rules of the puzzle are in a state of flux, and are nether written down. Expert SEOs such as Rand Fishkin and Will Chitchow can look at the patterns of search to deduce these rules. They have many years of experience in deducing the subtle changes in the rules of the game and are role models for the whole SEO community. Continue reading
- Thanks to Ralph Cassar
I’m sitting in my favourite coffee house Emilio’s, my treat of real coffee and fresh croissant. They – the café, the coffee, the croissants – are the whole package, connected to the quality of the place and it shows.
Communication is two way process. A good communicator assesses the proximity of listener, eye contact and signs of active listening including the asking of relevant questions. In fact being unable to pick up on these clues (to varying degrees) is one of the indicators of being on the autistic spectrum. If you then continue in the same vain over a period of time, you will be displaying another spectrum indicator, the inability (again to varying degrees) of mending your communication process.
I have nothing against those on the spectrum, they can be the most wonderful people on the planet. However communication is a big challenge for them. If you are lucky enough not to have to overcome this hurdle then why create the online equivalent on a routine basis? My theory to explain this modern ‘poor communication’ is quite simple. It is composed of two human traits, greed and ignorance, but the greatest of these is IGNORANCE.
The BLOG is supremely placed in giving us the ability to talk and talk, then talk some more without having to think about our audience.
Google loves us because we are adding content, visitors are coming to read us because we are popular with the indexes and we are socially savvy. But are we just stroking our own egos, or, are we actually adding to the conversation within our pet area? I’ve come up with my own rules of defining whether my post is a pearl or just another piece of grit.
Get a grip
Be clear about what it is you want from your campaign, ultimately it still goes back to keyword(s) and research + communication. When you are clear in your own mind what words you want to communicate you are half the way there. That word (Twitter username) needs to form part of your customized Twitter URL such as twitter.com/seoherts or twitter.com/nextgenseo. This allows for the creation of a static address for googles index. Get a grip on your username: short and succinct equals tweetable.
As the google bots trawl your blog posts, they work out the meaning of the text they encounter by, the html tags <title>, <headings>, together with the content. In addition Html supplies them with information for display in their results page, this data is held within the Meta Tag description. When you succeed in getting into the top ten entries for Serps, the last fence you want to fall at is the last one! Make sure that pertinent information in the snippet displayed under your optimized title, with keywords nicely <bolded> matches with the visitors needs.
The default installation of WordPress does not contain a facility to produce an individualized description for each post. A generic description can be added manually, but is not a subtle solution. In the absence of a description, the search engine will create a description ‘snippet’ from the text within the post.