Matt Cutts told the seo community at SMX Advanced 2011 – that the “Google initiative to begin attributing content to original authors” was beginning. Now in 2013 this connection between author and content has evolved and become if anything even more important than it was. Continue reading
5 Steps on How to be Red
This is the second part of a three-part post. My aim is to help you get “Red” or “Clicked” on in SERPs. If you’ve read my previous post on this subject you will know making the analogy of the “Red Jersey” wearing crew members in Star Trek who, you know will get shot – if you manage to get your profile picture up in the SERPs results, you are highly likely to get clicked. Continue reading
Have you been wondering Why? these mug shots are popping up all over local search results?
Ok, granted Rand Fishkin isn’t likely to be the mug, but, you he’s got a face that cheers so I thought I’d add it as the example. We have all seen this profile images appearing – like beacons – in the SERPs pages.
Content and Social Media Marketing Process
Raising web visibility in a high quality sustainable fashion requires a lot of on going strategic effort.
Gaining visibility requires a combination of both content and social media marketing. Continue reading
Get a grip
Be clear about what it is you want from your campaign, ultimately it still goes back to keyword(s) and research + communication. When you are clear in your own mind what words you want to communicate you are half the way there. That word (Twitter username) needs to form part of your customized Twitter URL such as twitter.com/seoherts or twitter.com/nextgenseo. This allows for the creation of a static address for googles index. Get a grip on your username: short and succinct equals tweetable.