The “old media” model has collapsed under the weight of the “new media” model. Those feeding content into the new model are often as not from the era of the old. This, not surprisingly has required considerable flexibility and courage, not to mention a great deal of stress and confusion within the marketing fraternity.
As with all change, there has to be a settling in period and a consolidation of new and old to come to some level of equilibrium. In the best-case scenario the creativity and skill from the old model combined with the techno savvy can lead to brilliant and visible content which will enhance your marketing efforts.
What can “New Media” learn from “Old Media”?
Marketing content tactics
1. Editorial Calendars
The journalistic tactic of adhering to an editorial calendar has readily been taken up by content marketers. Continue reading