Social Media Strategy

Content and Social Media Marketing Process

Raising web visibility in a high quality sustainable fashion requires a lot of on going strategic effort.

Gaining visibility requires a combination of both content and social media marketing.  Valuable content – blog posts, infographics, videos, whatever content type aligns with your goals- forms the foundation of any web marketing effort.  Once the valuable content exists on the web, I will utilize social media to get the word out, engage, build relationships, and ultimately brand awareness.

The key is to have a deliberate and intentional strategy to provide something of value on an ongoing basis, because content and social media used in combination build

  • Online presence – As a dynamic, interactive, digital presence is now required as a key ranking factor in search engine algorithms!
  • A personality and brand
  • Social relationships

Social Media

Initial phase

I will approach this goal of setting up a content and social media marketing process in three stages

  • Stage one (Seo baseline)
  • Site audit, keyword research, on-page optimisation.
    • This research stage of the process is of vital importance. I will need to work together with a designated team member to determine the keywords that the brand will be built on.  Both on-page (website) and social content (social media) need to have a planned relationship with the target keywords.  The keywords also allow for quantitate reporting of the progress of the process over time.

(Company baseline)

  • The company and its people.
    • I will research all aspects of the company pertinent to the content and social media marketing strategy.  At the end of this process I will have a good understanding of the current marketing process, target audience and the competition.  From this stage I will be able to identify key team members and their skills sets.  I will need to work with a designated team member to determine and allocate roles in the subsequent content and social media process.

The Beginner’s Guide to Social Media!

Starting out is overwhelming, and building a network that provides real value takes both savvy and hard work.

How to engage a community

Social PlatformsThe greatest value of social media marketing is your ability to foster and engage with a community of other people. That engagement is at the heart of social media, and without it, you’re left with a megaphone and no one to hear you. You have the opportunity to interact with customers from all over the world –including those who are right down the street – on a huge scale.

With this two way communication, brands and businesses can begin to build relationships with their customers beyond those that happen during normal transactions. These relationships are what increase loyalty and retention. Happy customers are your greatest advocacy asset.

Creating a platform for engagement for you community and helping build valuable, authentic resources for your brand’s niche, you’re also building up authority for your brand within your industry. …the more you five, the more authority you’ll get back. An example of the right way to do it! REI .

Building advocacy

Initially you aim at being ‘liked’, whether on Facebook, by word of mouth, or however. The people who like you are consistently having their expectations met. The organization that goes above and beyond expectations is the one that will gain customer advocacy.

Stop beating the Marketing drum

Being engaged with the community is beneficial to every part of an organization. As an addition, getting more colleagues involved will lighten your load. To get you started, for example

Creative, exciting Content

Research, on-site engagements, and social listening efforts, your social media presence can help you determine what people are looking for and create content that fulfills their needs.

Customer focused

Have the approach of a glass half full and you will surprise both yourself and your customers.

Objective: We’re risings with the tide of customer expectation

Not all customers will address you directly, however, so it helps to be listening. Always make sure it’s clear and easy for people to easily contact you. It’s always better to be part of the process not out of the loop.